President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Identity (IPG/Mediabrands)

Identity is a cross-cultural IPG Mediabrands agency specializing in strategy, insights, connections and content. We unlock the power of culture and forge rich connections between our clients and African American, Hispanic and Asian consumers. We do this by understanding the fluid nature these audiences, and their Cultural Identity as it evolves. Using custom surveys, proprietary research and tools, we develop nuanced cultural insights and identify these High Value Audiences for our clients. By pinpointing these audiences, we can develop cross-cultural connections and creative campaigns that drive business results. Identity is headquartered in New York.... View Profile

Featured Events

April 5-7, 2017
2017 DTC National Conference featuring Multicultural Experts - April 5-7, Westin Copley Place, Boston

With a 15+ year-long reputation as "The Leading Forum for DTC Thought Leaders," the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing.

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June 1-2, 2017
3AF 2017 Asian Marketing Summit

Only National Conference Focusing on Asian Marketing/Asian Advertising
Save the date for the 3AF’s 2017 Asian Marketing Summit, June 1 and 2, in Los Angeles. Meet, network and engage with Asian marketing industry experts, influencers and marketers.

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Job Opportunities

DRTV account supervisor, Castells & Asociados, New York, NY

Job specs
- bilingual/ bicultural
- knows telcomm/cable and direct
- both detailed and strategic
- knows their way around TV productions, is assertive, organized and commands respect from his/her peers

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Associate Director, The Davis Center, Williams College, Williamstown, Massachusetts

Williams College seeks a creative, dynamic individual as the Associate Director of the Davis Center.

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Copywriter/Proofreader (bilingual Spanish), Castells & Asociados, Los Angeles, CA

The primary role of the Copywriter/Proofreader is to write copy and provide proofreading and quality checks for the direct marketing materials for the agency’s Telecommunications client. This includes TV and radio scripts; acquisition/upgrade direct mail, shared mail, emails, e-blasts, digital banners, web landing pages, collateral, FSI, print and OOH.

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Featured Articles

Multicultural Research: 4 Blogs Highlighting Lifestyle Dimensions of Black/African-American Culture

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TDW+Co Welcomes Edward Chang


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Multicultural Marketing in 2017 - How MMR Can Help


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