President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Identity (IPG/Mediabrands)

Identity is a cross-cultural IPG Mediabrands agency specializing in strategy, insights, connections and content. We unlock the power of culture and forge rich connections between our clients and African American, Hispanic and Asian consumers. We do this by understanding the fluid nature these audiences, and their Cultural Identity as it evolves. Using custom surveys, proprietary research and tools, we develop nuanced cultural insights and identify these High Value Audiences for our clients. By pinpointing these audiences, we can develop cross-cultural connections and creative campaigns that drive business results. Identity is headquartered in New York.... View Profile

Featured Events

September 26, 2017
Multicultural Retail 360 Summit

Marketing experts from Nielsen, Walgreens, Albertsons and several noted consultancies and research firms will be among the featured speakers at this year’s Multicultural Retail 360 Summit, the retail industry’s premier educational and networking event designed to help retailers and consumer packaged goods companies grow their business with America’s multicultural consumer market.

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September 26-27, 2017
31st Annual NAMIC Conference

Join us for the premier conference focusing on diversity and inclusion in media.

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Job Opportunities

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